Watts, meaning a power unit, is an indicator of measuring cyclist's level, and it is an indispensable factor in cycling that become specialized.

Under a mission statement ‘To make everyone on a bicycle happy.’, WATTS SPORTS is established in 2008 for the purpose of spreading authentic cycling culture to millions riders in Korea. Since the establishment, the WATTS has a reputation as a 'Premium bicycle concept store' among Korean riders by providing a variety of products and events, and nowadays it has distributed global prestigious bicycle products and apparel brands. WATTS SPORTS has several official distribution licenses in Korea. They include bicycles of STORCK BICYCLE of Germany, PASSONI of Italy, FESTKA of Czech, ALLIED of USA, REID of Australia, and apparel of CAFE DU CYCLISTE of France, ISADORE of Slovakia, ATTAQUER of Australia, and ALE of Italy and cycling computer of GARMIN of America, and bicycle components of FSA of Italy and VISION of USA.